#SparkSquad: Featuring Dena Moore


We have a pretty amazing team here at Spark.Orange, so it’s only natural to want to highlight our people! And, what better way is there for you to learn more about who we are and what we do? For this installment in our #SparkSquad series, I sat down with Dena Moore, Syracuse Practice Lead and Solutions Architect at Spark.Orange.

You’ve lived a lot of places! Can you talk to us about that and how you landed at Spark.Orange?

I was born and raised in Cazenovia, NY just outside of Syracuse. After high school, I went to college in Rochester. I loved it, but it was always my dream to try something new. So while I was in college, I applied for a really competitive program at San Diego State and told myself that if I got into it, I would go, and that’s exactly what happened!

So life after graduation was pretty crazy for me. I spent a month of that summer in Spain with a family I nannied for. Then when I got home, I packed my car with my three best friends and we hit the road for San Diego. I didn’t know anyone and I had no clue what I was doing, but I really enjoyed it and learned so much. It was in San Diego that I got into doing work for Salesforce.

After a while, I felt the pull to come back to Syracuse to be with my family, my boyfriend, and experience the four seasons again. As much as it was a leap of faith going to San Diego in the first place, it was also a leap of faith to come back to Syracuse. The job market was less than ideal and I was worried about finding an opportunity. But since I had been doing Salesforce work consistently for years and the Salesforce community in Syracuse is pretty tight-knit, I ran into Derek and Aliza and heard about Spark.Orange. I am so glad that I did! I love being a part of a company that values employees and customers the way that Spark.Orange does. My leap of faith landed me right where I belong and I look forward to all that’s ahead!

What are you trying to accomplish at Spark.Orange?

I’m hoping to build out the consulting side of our practice. We all have a substantial amount of freedom here at Spark.Orange–Aliza and Derek have created an environment that lets each of us use our entrepreneurial spirit within the comfort of a growing, stable business. Since I’m very process-oriented and I really enjoy interfacing with clients in a lot of different industries, I want to help them better use their own IT and do more when it comes to creating operational efficiencies.

What advice do you have for someone looking to get a job here?

Don’t be scared to learn and dive in. Salesforce is not the hard part of this job. It’s having the right mindset, creativity, and confidence to take on a challenge and know that you can do it. To work here you have to have a strong enough work ethic to dig deep and figure it out!

You became a first-time mom recently (congrats!). What was the experience like and do you have any advice for mothers in the workplace?

Being a first time mom while working at Spark.Orange has actually been an amazing experience because everyone has been so supportive and accommodating. It really helps that we have the flexibility to work from home as needed and I can bring my son into the office from time-to-time. Since Spark.Orange is partially a woman-owned business, there has been a lot of care put toward motherhood. It also really helps when Derek steps in as my as-needed babysitter. As far as my advice: I learned that you should take your maternity leave, and take it fully. The world won’t end if you’re out of the office and people will get by without you!

Now, onto some more fun, personal (and random) things:

What’s your favorite place around here?

My husband and I love this hole-in-the-wall, hidden gem in Erieville called The Blue Canoe.

What is the coolest vacation you’ve ever been on?

My husband and I drove from California to New York with our dog, Sadie, and experienced a lot along the way! It wasn’t a traditional “vacation” but I really enjoyed it.

What’s the best book you’ve ever read?

I love books and I could never pick just one! Aristotle’s On Rhetoric was a life-changing book for me to read because I think it’s so foundational to human interaction and communication. I revisit it all the time and think everyone in the whole world should read it! I also re-read Harry Potter on (almost) a yearly basis, and something by Malcolm Gladwell is usually on my bed stand.

Who would play you in a movie about your life?

Reese Witherspoon! I think she has enough sass to handle my personality.

Tell us something interesting that most people don’t know about you.

I really really really like grandma candy… all the weird stuff no-one ever wants to eat, like Mary Janes, Good n Plenty, DOTs, Cinnamon Drops, etc. And by “really really really like” I mean “I keep a bag of grandma candy in my car at all times” and it’s my guilty pleasure.

Dena can be found in our Syracuse office, helping clients from many industries make the most of their Salesforce instance!