#Marketing has become an integral part of every aspect of a business. With the scope of marketing increasing, it's important to have that overarching perspective on how your efforts are organized and can be improved. #MarketingStack #Salesforce #ROI https://www.rtlabs.co.uk/blog/use-salesforce-marketing-stack-to-drive-higher-roi

"If you start throwing in too much change too quickly, people just shut down." Fantastic interview here with @ErickSimpson. A successful #BusinessTransformation is a long-term effort, not a short-term burst. https://www.channelfutures.com/from-the-industry/the-path-to-business-transformation

Maintaining consumer relationship is paramount in this new normal. That's why it's imperative that you have a team dedicated to overseeing how you use your data to ensure you aren't violating consumer trust at any point. #Privacy #Data https://hbr.org/2020/10/your-board-needs-a-data-integrity-committee